27+ Nike Facts and Statistics for 2026: Revenue, Brand Value and Strategy

Nike remains the undisputed leader in global sportswear, but the company is navigating a period of significant transition. With fiscal year 2025 revenue of $46.3 billion (a 10% decline year-over-year), 77,800 employees, and a brand value of $33.7 billion, Nike is the world’s largest seller of athletic footwear and apparel. The company operates 1,034 retail stores worldwide and holds a market capitalisation of approximately $91.6 billion. Under new CEO Elliott Hill, Nike is refocusing on product innovation, wholesale partnerships, and sport-led storytelling to recapture growth.

Below are 27+ essential Nike facts and statistics for 2026, covering revenue, market share, brand value, direct-to-consumer performance, sponsorships, and Nike’s strategic outlook.

Key Nike Statistics 2026 (Editor’s Choice)

• Nike’s fiscal 2025 revenue was $46.3 billion, down 10% YoY. (Nike Investor Relations, 2025)
• Nike’s brand value is $33.7 billion, the strongest apparel brand globally. (Brand Finance, 2025)
• Nike employs 77,800 people worldwide. (MacroTrends / Statista, 2025)
• Nike operates 1,034 retail stores globally. (Statista, 2025)
• Nike’s market capitalisation is approximately $91.6 billion. (CompaniesMarketCap, Feb 2026)
• The NFL partnership is worth $200 million annually, the largest sports apparel sponsorship. (GlobalData, 2025)
• Nike Direct revenue was $18.8 billion in fiscal 2025. (Nike Investor Relations, 2025)
• North America accounts for 43% of Nike’s total revenue. (Nike SEC Filing, 2025)

Nike Revenue & Financial Statistics

1. Nike’s fiscal 2025 revenue was $46.3 billion

Nike’s full-year revenue for fiscal 2025 (ended May 31, 2025) was $46.3 billion, representing a 10% decline from the prior year on a reported basis and 9% on a currency-neutral basis. This decline reflects a challenging period of strategic reset under new leadership.

Source: Nike Investor Relations, Fiscal 2025 Fourth Quarter Results

2. Fiscal 2026 Q2 revenue was $12.4 billion, up 1% YoY

Nike’s fiscal 2026 second quarter (ended November 30, 2025) showed early signs of stabilisation, with revenues of $12.4 billion — up 1% on a reported basis. NIKE Brand revenues were $12.1 billion, up 1%, with North American growth partially offset by declines in Greater China.

Source: Nike Investor Relations, Fiscal 2026 Q2 Results

3. North America accounts for 43% of Nike’s total revenue

The United States and broader North American market is Nike’s largest region, accounting for approximately 43% of total revenue. The remaining 57% comes from international markets, including Europe, Greater China, and Asia-Pacific & Latin America.

Source: Nike SEC Filing (10-K), 2025

4. Nike Direct revenue was $18.8 billion in fiscal 2025

Nike’s direct-to-consumer business generated $18.8 billion in fiscal 2025, down 13% on a reported basis. The decline was driven primarily by a 20% decrease in NIKE Brand Digital, while NIKE-owned stores were flat. The company is now rebalancing its distribution strategy.

Source: Nike Investor Relations, 2025

5. Nike Brand Digital sales declined 20% in fiscal 2025

Nike’s digital sales experienced a significant 20% decline in fiscal 2025, reflecting the company’s previous over-reliance on direct-to-consumer digital channels and heavy promotional activity. Under CEO Elliott Hill, Nike is pivoting to reduce promotions and reinvigorate wholesale partnerships.

Source: Nike Investor Relations, 2025

6. Converse revenues were $300 million in fiscal 2026 Q2, down 30%

Nike’s Converse subsidiary continues to face headwinds, with Q2 fiscal 2026 revenues of $300 million representing a 30% decline. The classic sneaker brand is competing in an increasingly crowded casual footwear market.

Source: Nike Investor Relations, Fiscal 2026 Q2 Results

Nike Brand & Market Position

7. Nike’s brand value is $33.7 billion

Nike ranks as the strongest apparel brand globally with a Brand Strength Index score of 94.7 out of 100, according to Brand Finance. The $33.7 billion brand value reflects Nike’s unparalleled global recognition, cultural influence, and marketing prowess.

Source: Brand Finance, 2025

8. Nike’s market capitalisation is approximately $91.6 billion

As of February 2026, Nike’s total market capitalisation stands at approximately $91.6 billion. While down from its pandemic-era peak of $260+ billion, this still makes Nike one of the most valuable companies in the consumer goods sector.

Source: CompaniesMarketCap / Capital.com, February 2026

9. Nike is the largest seller of athletic footwear and apparel globally

Despite recent revenue declines, Nike maintains its position as the world’s largest seller of athletic footwear and apparel. The company’s market leadership spans running, basketball, football (soccer), training, and lifestyle categories.

Source: Nike SEC Filing / MacroTrends, 2025

10. Nike employs 77,800 people worldwide

Nike’s global workforce numbered 77,800 in fiscal 2025, a 2.02% decline from the prior year. This includes employees across corporate headquarters in Beaverton, Oregon, retail stores, distribution centres, and offices worldwide.

Source: MacroTrends / Statista, 2025

11. Nike operates 1,034 retail stores globally

As of May 31, 2025, Nike operated 1,034 retail stores worldwide — 11 fewer than the previous year. Approximately 380 stores are in the United States. The company’s retail footprint includes Nike, Nike Factory, Jordan, and Converse stores.

Source: Statista / Nike SEC Filing, 2025

Nike Sponsorships & Marketing

12. The NFL partnership is worth $200 million annually

Nike’s sponsorship deal with the National Football League — covering uniforms and sideline apparel for all 32 teams — is the largest sports sponsorship deal in the clothing, apparel, and accessories sector. The partnership runs through the 2027–2028 season.

Source: GlobalData, 2025

13. Nike is the official kit supplier for the NBA, NFL, and MLB

Nike holds an unprecedented position as the official kit supplier for three of America’s four major professional sports leagues. These partnerships provide massive brand visibility and drive significant wholesale revenue.

Source: GlobalData / Nike Corporate, 2025

14. Nike sponsors over 60 of the world’s top athletes

Nike’s roster of endorsed athletes spans virtually every major sport, including football (Kylian Mbappé, Cristiano Ronaldo), basketball (LeBron James), tennis (Carlos Alcaraz), and athletics. These sponsorships are central to Nike’s marketing strategy.

Source: Crepslocker / SportyTales, 2025

15. Nike’s endorsement contracts are valued at billions annually

Nike invests heavily in athlete and team endorsements, with total endorsement contract commitments running into the billions of dollars. These deals range from emerging talent NIL agreements to lifetime contracts with superstar athletes.

Source: Statista / DecentFoot, 2025

Nike Strategy & Outlook

16. Nike is rebalancing from DTC back towards wholesale partnerships

Under CEO Elliott Hill (who took over in October 2024), Nike is reversing its previous heavy DTC strategy. The company is reinvesting in wholesale partnerships with retailers like Foot Locker, JD Sports, and Dick’s Sporting Goods, recognising that these channels remain critical for brand reach.

Source: Nike Investor Relations / Legit Check, 2026

17. Nike is refocusing on sport-led innovation and storytelling

Nike’s turnaround strategy centres on returning to its roots: sport-led product innovation and compelling brand storytelling. The company has acknowledged that an over-reliance on lifestyle retro shoes diluted its innovation edge and plans to reinvigorate its product pipeline.

Source: Nike Investor Relations / Wall Street Zen, 2026

18. Nike’s fiscal 2026 results show early signs of stabilisation

With Q1 and Q2 fiscal 2026 both showing approximately 1% revenue growth on a reported basis, there are early signs that Nike’s reset is beginning to take effect. However, digital sales continue to decline, and Converse remains a drag on overall performance.

Source: Nike Investor Relations, 2026

Key Takeaways

• Nike remains the world’s largest sportswear company with $46.3 billion in fiscal 2025 revenue, though the company is navigating a challenging period of decline and strategic reset.
• The brand is the strongest in global apparel at $33.7 billion, with unparalleled cultural influence and a market cap of $91.6 billion.
• Nike Direct generated $18.8 billion but declined 13%, with digital sales down 20%, prompting a strategic rebalancing towards wholesale partnerships.
• Global operations span 1,034 stores and 77,800 employees, with North America accounting for 43% of revenue.
• Sponsorship spending is massive, with the $200 million annual NFL deal being the largest sports apparel sponsorship globally.
• Early fiscal 2026 results show stabilisation, with 1% revenue growth suggesting the turnaround under CEO Elliott Hill is beginning to take hold.
• The focus going forward is on sport-led innovation, wholesale relationships, reduced promotional activity, and reinvigorating the product pipeline.

All statistics sourced from: Nike Investor Relations (quarterly and annual reports), Nike SEC filings, Brand Finance, CompaniesMarketCap, MacroTrends, Statista, StockAnalysis, GlobalData, Wall Street Zen, Legit Check, Crepslocker, SportyTales, and DecentFoot. Figures represent the latest available data as of early 2026.